Foodzgenie is a web based food ordering portal and is soon to be launched in Ahmedabad city and would specialize in making online food ordering easy and quick for the residents of the city, specially focusing on getting great combos from various restaurants and fast food chains.
The client approached us in 2014 for a corporate and brand identity to spread awareness of Food Genie all over Ahmedabad city.
The challenge was that the company was unheard of and was entering a highly competitive and saturated market. It had to compete with bigger companies with deep pockets and the goodwill of being operational in many cities nationwide or even worldwide. The competition was fierce and huge. We designed their logo and brand mascot by representing a genie, symbolically showing it takes the order of people.