Kaushik Outdoors is the largest Out-of-Home media providers in the city of Ahmedabad. The company was founded by Mr. Kaushik Shah, present CMD of Kaushik Outdoors, who has more than 30 years of working experience in the field of outdoor media. They have national and international brands as their clientele and are currently one of the leading players in Gujarat with more than 1500 media options across the State.
The client approached us in June 2014 for a complete revamp of their brand identity and a gradual rollout of the new brand image across all mediums – print, outdoor & digital.
Logo is the heart and soul of any company. This logo revamp of Kaushik’s Outdoors was provided as a concept to help modernize the outdated logo. The concept of the original logo was solid but the execution was poor. The new design uses an exclamation mark to improve legibility and technically corrected the logo, while keeping the similarity with the previous logo to maintain public recognition of the company.